This article explores how brands like Starbucks and Sephora use loyalty programs to transform casual customers into devoted brand advocates. Through strategies such as point-based systems, personalized rewards, and exclusive perks, these companies tap into psychological principles like operant conditioning and gamification. By fostering a sense of achievement and belonging, these loyalty programs encourage repeat business, particularly among teens and young adults seeking both value and rewards from their purchases.

This article examines how brands like Nike and Supreme use FOMO (Fear of Missing Out) through strategies like limited-edition releases, scarcity marketing, and exclusivity. By leveraging psychological triggers and cultural trends, these brands turn product launches into must-have events, especially for teens.